Content

There is much debate about what attracts people to Churches. If I speak for myself, it is content. Strangely, I don't come across this (often) in the literature. What kind of content? Content that lets God's Word speak for its (radical) self rather than truisms or notions in vogue -- and content that focuses on ... content, rather than immaterial aspects of a text. This applies not only to sermons, but also to hymns, prayers, fellowship, and so on.