Church fêtes or bazaars, year after year, always performed about as well as the last one. No matter how much thought and effort we applied in the quest to boost results, it made little difference. But one year, we decided to call it "The Year of New Ideas". There would be a multiplication of ideas, rather than effort. After the fête, many people waited eagerly to hear what difference it had made -- if any difference at all. All in all, the result was one-third better than the previous year, which is no small difference. Finally we had found a way to break out of the same old results.