Two of my blog posts which have recently (not quite) gone viral are Minister's Library and Bishop's Sermon. Together they have racked up more than one-thousand targeted views in less a month, and have exceeded the popularity of every other ministry post in nearly ten years (but three of my technical posts are higher). What explains their success? It is hard to tell. Both posts have photos, and both are quite simple. Both contain the word "smell". Both photos have an apex ...
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