I often take a brief tour of the media in the morning -- and seek "personal decisions" on what I read. This morning I listened to presidential speech writer Cody Keenan on key aspects of a good presidential speech. It coincides very much, if not completely, with a good sermon: clarity and focus, a larger vision, authenticity, a positive temperament, understanding people's lives, and so on. One needs to listen to the larger descriptions of Keenan. OBSERVATION: Yet a good many preachers miss one or more of these key aspects. Examples immediately spring to mind. At the same time, I think that these key aspects are very much rooted in who a person is, so that there is a limit to manufacturing them.