You've seen the billboards at soccer / football matches. Some undertakers now do the same at funerals, and very noticeably so -- to advertise their services. For instance, as the mourners position themselves around the graveside, and the minister takes his / her place at one or the other side of the grave, undertakers scurry around the grave placing advertising billboards. OBSERVATION: Perhaps soon they'll have the option on the standard Last Will and Testament: "Please tick: Billboards or No Billboards?" (with discount, or not).
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