I have often quoted research published in 1995, by a Swiss information service (idea 21 July 1995), on Churches whose membership rolls grow the most vigorously. One would think it is the Churches with largesse -- the accommodating Churches -- which grow their membership. The research showed that those Churches which gain most new members expect members to "fulfil high demands". Membership costs. And the message that such Churches therefore give out is (quote) "that which costs a lot must also be worth a lot".
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