Invention Eight: Two-Lane Print

From time to time, I have been putting up (maybe) promising inventions here. I like those the best where one takes the simplest of things, and finds another way. A paperback novel, for instance. What one sees on the right increases the content of a printed page by 33%. It can be done in various ways. It may potentially be 100% or more. Now think what (say) 33% would mean for the world. 33% increased content in books would mean a saving of billions of trees each year, as well as a saving of billions of dollars in printing costs. Why did no one think of it before? Prof. George van den Bergh came close. He called it double-print. But he did not have the possibilities of computers before him (he died in 1966), so he didn't turn text upside down as I do here. What I have done here in seconds would have been difficult for him to do at all. And it works. Just as one can get used to cars travelling in two directions on a road, so one can get used to text travelling in two directions on a page. The mind adjusts easily. One may click on the image to read. Always read the "hanging indents".